Austel – Now We’re Here

Austel – Now We’re Here

 

ARTIST NAME: Austel

 

SONG TITLE: Now We’re Here

 

ALBUM TITLE: Cold Love EP

 

RELEASE DATE: 12.02.20

 

GENRE:  Alternative

 

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Austel creates dark, brooding electro-pop music led by a distinctive, ethereal vocal. Weaving together haunting soundscapes, intimate songwriting and moody visuals, Austel’s work holds up a mirror to modern life – reflecting both pain and hope.

 

 

A prolific songwriter, singer, and multi-instrumentalist, Austel is emotive and perceptive; unafraid to delve into personal experience to seek a connection with her audience.

 

Austel fuses classical training with contemplative songwriting and innovative electronica – enriched by collaborations with producer, bandmate and music technologist Adam Stark (MI.MU Gloves).

 

‘Haunting and moody electronica’ – BBC 6 MUSIC

 

‘Every note is placed for ultimate impact’ – BBC INTRODUCING

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Tell us when you are most comfortable to sing. 

Evening / late night.

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Tell us what you like to write about in your lyrics. 

I tend to write about humans… the darker sides of how we treat each other, how we navigate the world. A lot of introspection. Combining a personal narrative with a broader, shared experience.

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State your most emotional song and the reason. 

They’re all emotive, but currently the one I’m really feeling Cold War. It’s about inner struggles with depression and trying to make peace with your own mind.

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Discuss the process in finding the right sound for your vocals. 

A good mic, lush reverb and a sprinkle of delay sorts me out well.

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State the challenges you have faced as a musician/artist. 

I know imposter syndrome is something a lot of artists struggle with. At times when you’re working alone, can’t afford rent and are comparing yourself to everyone else’s social media feeds, it’s easy to question why you’re doing what you do, and if you’re good enough.

 

The best way to deal with that is surround yourself with like-minded, supportive people, turn off your phone and remind yourself to create something you love, rather than pandering to what you think people want to hear.

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Tell us your opinion on how artists should raise funds for their music projects. 

Well, it goes without saying that I think people should pay artists. Buy tickets to shows, buy merch, and share their work online so more people buy it. Just imagine for a second living in a world without audio or visual stimulation. If you want it, you’ve got to support the people making it.

 

I think most people (myself included) have second or third jobs to keep themselves afloat.

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Tell us about the present state of your fan base. 

I’m not totally sure. I think people are discovering my music all the time, which is cool. This project is a slow burner, but I kind of like it that way – you get to make real connections with people.

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Tell us if you consider sharing your music with the world or a specific geographical zone. 

Music transcends any line on the map. It’s for everyone, everywhere.

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State your genre of music. 

 Alternative, dark pop.

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State the title of your best song and share the link. 

I don’t know about ‘best’ song, but my favourite video we’ve made is for Choke – created by the amazing Nicky Francis.

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Tell us your greatest supporter. 

My family are very supportive, thankful for that.

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Tell us the artists that have impacted you. 

So many have, in different ways. Ones that spring to mind for influencing this project are Bon Iver, Thom Yorke / Radiohead, Daughter, James Blake, Cocteau Twins / This Mortal Coil, Bat For Lashes, Nils Frahm, Jon Hopkins, Jeff Buckley, Leonard Cohen, Patti Smith, PJ Harvey…

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Describe the listeners that listen to your music. 

37% female, 59% male, 3% non-binary, 1% unspecified. Hope the unspecified are aliens… hello.

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Tell us many ways of generating revenue as an artist. 

 As before, live shows, merch… things that go directly to the artist are best.

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Tell us the future of the music business. 

I think it’s one of those things that’s constantly evolving but ultimately boils down to people making great art and other people liking it.

 

I’d love to see it become more diverse and for the industry to provide more of a supportive platform for women, non-binary, LGBTQ+ and BAME artists. It’s still a total boy’s club.

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Discuss the gains and losses of technology to the music business. 

I don’t think technology has necessarily hindered music. It’s opened doors for people to make music who may not have had access or the financial means to studios. I’m not totally enamored with the power Spotify has over the industry. It’s a great platform and tool but shouldn’t dictate how people write music or be used as a measure of success.

 

Mostly, I think advances in technology are a positive thing for music. Products like my producer Adam Stark’s MI.MU Gloves are astounding and allow people to create and perform music in a totally new way – combining tech with human movement and intuition.

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Tell us if you still make CDs of your release. 

I don’t… I’m not sure many people still have CD players! Want to make some vinyl records at some point though.

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Elaborate on the song. 

‘Now We’re Here’ was the first single I released from my new EP Cold Love. It’s a fiery, confident track about reclaiming who you are following a run of toxic relationships.

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Elaborate on your artist’s name and the title of the album. 

My name is based on St Austell in Cornwall, where I spent most summers as a child. Something nostalgic, but also new.

 

‘Cold Love’ is an observation of human behavior from the other side of the glass. Craving real connection and warmth, but unable to claim it.

 

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