Chris Holden - Butterside Up

Chris Holden – Butterside Up

 

ARTIST NAME: Chris Holden

 

SONG TITLE: Butterside Up

 

ALBUM TITLE: Butterside Up

 

RELEASE DATE: 16.03.20

 

GENRE: Indie/Acoustic/Alternative/Singer-Songwriter

 

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Hampshire, UK Based Singer-Songwriter Chris Holden is a contagious performer with hard-hitting lyrics and catchy hooks.

 

Chris Holden has been touring the UK for the last eight years performing a wide mix of originals and upbeat covers. This has resulted in a strong local following and has developed Chris Holden into a well-rounded performer with amazing crowd interaction.

 

Taking inspiration from the music and ambitions of Jamie-T, Alex Turner and Tom Walker, while absorbing influences from Stevie Wonder, Ed Sheeran and The Maccabees; Chris Holdens Debut album “Butterside Up” draws on first-hand observations of love and struggle in post-millennial Britain.

 

 

 

Chris Holden has been busy raising his profile on live radio shows such as BBC Introducing, Heart radio and many more.

 

He also has a very impressive live repertoire with live dates supporting acts such as REEF, Andy Bennet (Ocean Colour Scene), Danyl Johnson (Pride of Reading Awards), Toploader, Chase and Status, The Amazons and Chemical Brothers and many more in front of sold-out crowds.

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Explain how to overcome a writer’s block.

I think the aim is not to overthink it, when it feels right and it flows, then just go with it.

 

I find that I write happier songs when I am sad and sadder songs when I am happy. I don’t know if that’s just me but the best advice I can give is…. Venting through music is key, but do not rely on music to fix your problems as they are still very real. Fix your foundations and then go back to writing, it will flow a lot better.

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Tell us the tricks behind making a hit song.

I am yet to write a hit song, but I guess the main thing would be to write a song that is relatable, raw and catchy. A song that helps people escape from their problems for a few minutes.

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Tell us how you get feedback for your demo before working on it.

I forward my demo to a lot of radio stations, bloggers and magazines. Whether the feedback is good or bad then I take it on board and use it to help improve my writing going forward.

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Explain your recording experience in the studio.

It was a little different than normal, we recorded this whole album in a living room, on top of an ironing board.

 

We had the speakers either end of the ironing board and the laptop in the middle.

 

Mattresses were strapped to the walls for soundproofing and we grafted.

 

It shows that you do not need to invest loads of money in studios at the beginning.

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Tell us how you compose.

Pretty much every day I am sat with my guitar, working out new tunes and riffs.

 

Once I find a riff that feels good and vibey, I will record it, play it on loop and mess around with vocal melodies over the top.

 

Once the main body of the song sounds good and there is structure. I will start playing around with lyrics… does the song make me feel good or happy? What part of my life’s story can I use this song to tell?

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Tell us if you add effects to your vocals to sound better.

I like to keep the vocals as raw as possible so that emotion isn’t lost through the production process.

 

I usually just double up my vocals to give the sound more body and a bit of reverb to help the notes last longer.

 

On the odd occasion if the note is crazy high, auto-tune is a saviour!

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Tell us the best streaming platform to get new fans.

I have always stood by Spotify; I like the way it can put you into radios/playlists that contain other music that sound similar to you. This is key to reaching fans that you know will like your music.

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Tell us your opinion on music education.

I personally am completely self-taught and never attended college or university for music.

 

I do have close friends who have gone into music education and the main benefit I think they gain are the contacts and the doors that can be opened through those contacts. Other than that, I think a lot can be self-taught these days and nothing educates you more than getting out on the road, busking and performing live as many times as possible.

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Discuss the shooting of a commercial music video for a song.

I have not yet been in a commercial music video but would love to be. I guess if I got asked to create a storyline for one, I would keep it as raw and real as possible and try to relate to as many viewers life’s as I can.

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Compare your music with other artists.

I get told that I remind a lot of people of Jamie-T and Tom Walker. I think this is from my gritty background and urban love stories. These artists are both upbeat and you can feel their emotion through their clever lyrics, and I guess I focus on achieving the exact same with my music.

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Tell us if you can collaborate with an artist of a different genre.

I love to collaborate with other artists, I feature a lot of rappers… I am currently working on an EP that will be a collaboration EP so will be getting as many diverse genres involved as possible.

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Explain how to finance a music project.

The best way to do it is to get a full-time job. Burn the candle at both ends for a while and stay grounded. Music should come first outside of work. Rota in time to see family, friends and partners but when it goes to picking up the gaming console or going out for drinks… prioritize your creativity instead.

 

The full-time earnings will fund anything you need to pay for in music.

 

Also, by performing live you can gain additional money to invest while doing what you love.

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Explain how to copyright a musical work.

It is best to document and date all your lyrics and recordings. Send them off to copyright sites and get them logged.

 

You can also put all the documentation into an envelope and get a recorded delivery to your home address and leave it sealed… this used to work but am not sure if it’s the best way to do it anymore.

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Tell us how to generate income from a musical work.

Get paid for the gigs you do, get paid for the songs you release and register through PRS.

 

You can also write music for other artists and get paid for it upfront or through royalties.

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List the name of organizations you know can be helpful to new artists.

I would strongly recommend Musosoup, Submithub, Facebook, Instagram and BBC Introducing.

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Send a message to your fans.

I just want to thank everyone who has invested in pre-ordering my new debut album and who have been tuning in to my radio interviews!

 

Without you all, I wouldn’t have the stage I need to do what I love.

 

Thank you all for coming to my shows and keep watching this space!

 

I have a lot of big gig dates and plenty more tunes to announce for this year.

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Explain the process involved in recording a vocal.

I usually lay down a ghost vocal to start and then make sure it sounds correct with the tune in the studio as singing live and recording a track can sound completely different.

 

When I am happy with the sound, I then record the whole vocal take for the entire tune and lay down any double vocals to make parts of the song feel larger, like the Chorus and Bridges.

 

After all the vocals are recorded, I go back and add any reverb/effects that we need to.

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Elaborate on the song.

‘Butterside Up’ is a song about falling in love with a girl. Like a piece of toast.

 

The word fall is usually a negative but not if you land butterside up.

 

The song follows the story of a young couple falling in love and then going through a breakup at the end.

 

Like most pop songs this one is focusing on how I could have held on for a bit longer and tried a bit harder to keep the girl I love.

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Elaborate on your artist’s name and the title of the album.

Chris Holden is my birth name as well and the title of the album explains the last few years of being in a rollercoaster lifestyle.

 

Although I have had my high highs and unbelievably low lows. I have ended up landing ‘Butterside Up’ and am ready to smash the year ahead!

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Share your press release and review with us

Having spent the past year shaping his sound and performing at various venues around Europe more than once a week.

 

Chris Holden enlisted Luke Burywood (Frontman and Producer for Abandon Ship!) to record and master his forthcoming Fifteen Track album “Butterside Up.”

 

The debut album is full of fun-fuelled riffs and lyrics that speak relatable tales of an urban self throughout many ups and downs.

 

The album is backed by new self-produced visual branding to follow through the release.

 

Hampshire, UK Based Singer-Songwriter Chris Holden is a contagious performer with hard-hitting lyrics and catchy hooks.

 

Chris Holden has been touring the UK for the last eight years performing a wide mix of originals and upbeat covers. This has resulted in a strong local following and has developed Chris Holden into a well-rounded performer with amazing crowd interaction.

 

Singer-Songwriter Chris Holden explains how “Butterside Up” was written “Over the last seven years of my life I have been riding the most unstable rollercoaster you could ever dream of. I have experienced the crazy highs and brutal lows of a musician’s life.

 

I have been endlessly blessed with amazing opportunities and stunning relationships. Although nothing lasts forever. This album follows my erratic and emotional journey from a young jack the lad who would spend his last five on a pint to the wiser man I am today. These are the most honest lyrics I have ever written, and I have not held back any harsh truths about myself.”

 

Taking inspiration from the music and ambitions of Jamie-T, Alex Turner and Tom Walker, while absorbing influences from Stevie Wonder, Ed Sheeran and The Maccabees; Chris Holdens Debut album “Butterside Up” draws on first-hand observations of love and struggle in post-millennial Britain.

 

Chris Holden has been busy raising his profile on live radio shows such as BBC Introducing, Heart radio and many more.

 

He also has a very impressive live repertoire with live dates supporting acts such as REEF, Andy Bennet (Ocean Colour Scene), Danyl Johnson (Pride of Reading Awards), Toploader, Chase and Status, The Amazons and Chemical Brothers and many more in front of sold-out crowds.

 

“Your voice makes me want to get up and dance”

– Danyl Johnson (BBC Berkshire)

 

“Great songwriter with a strong natural tone”

– Andy Bennet (Ocean Colour Scene)

 

“You’re the guitar guy!”

– Chris Tarrant (Who Wants To Be A Millionaire)

 

 

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