https://youtu.be/8pj8ilscKes

 

Electric High - Reproducing Man

Electric High – Reproducing Man

 

Artist Name: Electric High

 

Song Title: Reproducing Man

Release date: March 20, 2020

 

Genre: Rock

 

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Olav Iversen, singer of Electric High:

 

Go into detail on why you decided to choose music as a career.

It started as a childhood dream. For my part, listening to bands like Iron Maiden, Kiss, Queen, Ozzy, and W.A.S.P. for the first time, and seeing pictures or the occasional video clip or TV appearance made a huge impression.

 

There was no other thing in the world I wanted to be, but a rock star.

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Brief us on the feedback you are getting from fans on your music.

Our fans seem to love our fresh approach on rock ‘n’ roll. In our line of business, classic rock, or whatever, it is all about great songs, delivered with heart, soul, blood, sweat, and tears.

 

There’s not much room for taking the most untraditional turns, it’s all about a true passion for rock ‘n’ roll! It seems we manage to carry that across to our fans, and they seem to appreciate that.

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Discuss the relevance of social networking to music.

It’s the main way of communicating with music these days. It’s how you share new songs, music videos, rehearsal footage, and all other content that lets you communicate and interact with the fans.

 

And the best thing is that you get instant feedback, directly from fans and listeners. The distance between artists and audience is much shorter than before.

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Tell us how you record your song.

We recorded our first few tracks in Solslottet Studio in Bergen, Norway. It is run by Iver Sandøy, who is a great producer, drummer of the metal band Enslaved, and a good friend of ours. He knows what a rock band is supposed to sound like.

 

We set up the whole band and recorded four songs live in the studio, which was great fun!

 

We played around with percussions, guitar leads, and different vocal ideas after that, all fuelled by enough to drink. It’s important to create the right energy in the studio, and that’s thirsty work.

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Tell us the story behind the song.

This song is about the undeniable fact that every reproducing woman needs a reproducing man. Doesn’t matter if you’re straight or gay or neither if you want to reproduce, there needs to be a woman and a man involved, one way or another. It’s the number 1 law of nature.

 

The catchy chorus and melody are written by my co-singer PV, and before you know it, you have a killer rock ‘n’ roll song.

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State your musical skills.

I am a singer, but also a guitarist and songwriter. I even was a drummer years ago. I still love to play drums.

 

I am completely useless with keys, though. Give me a piano, and I wouldn’t know what to do with it.

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Tell us how long it takes to complete a song from the start.

It can take anything from an hour to a lifetime. Most times, something in between. Some songs are hard to finish. You get stuck at some point and just must leave it alone for a while. Then you pick it up again and get stuck again, often several times before it’s finished.

 

But once every blue moon a song can almost write itself in a matter of minutes. It doesn’t happen a lot, but it’s magical when it does, such an awesome kick!

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Go into detail on how you develop your lyrics and melody.

The initial song idea comes from somebody in the band. Could be a riff, could be a vocal line, or an almost finished song idea.

 

We keep working with the ideas individually and at rehearsal and do test recordings until we are happy with the song.

 

PV has written most of the lyrics so far, but the singers always work through them together and make a few changes to make them even better.

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Discuss music in full detail.

Music is the language of emotions, the language of the soul. Music can express sadness, sorrow, joy, heartbreak, anger, frustration, love, and hate stronger and clearer than anything.

 

That is why music is so important, and the reason why we make and play music.

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State your five favourite genres of music with reasons.

Classic Rock. It’s classic. It’s rock. It’s sexy. It’s hot.

 

Classic Doom. Heavy, occult, fascinating, mystical, atmospheric.

 

Traditional Heavy Metal. It’s what I grew up with, it taught me to love music and to want to be a rock star.

 

Thrash Metal. Fast, aggressive, bad-ass, ruthless.

 

Black Metal. Pitch black, raw, dirty, ugly, beautiful.

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Discuss your rehearsal.

At rehearsal, we spend almost as much time on drinking as we do on playing! But it’s still productive though, there’s a lot of good inspiration in good drinks.

 

We just hit it off, jamming through one of the tunes we are working on a few times and make recordings. Then we sit back and listen through it over another drink. Then we play through it again, have another drink, and move on to the next song. And that’s how we roll.

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State your favourite musical instruments.

Nothing beats electric guitars. They’re the baddest! There are many fantastic models, of course, but I own a few Gibsons that I really love, a custom SG and a Flying V. I also have a ‘78 Stratocaster that I like a lot. Those are my favourites.

 

Other than guitars, I do love drums. Drums are badass! Few things kick more ass than a great drummer on a great drumkit! And I happen to be in bands with a couple of them, which is a blast.

 

Also, I love electric organs and pianos. Hammond B3, Fender Rhodes, Würlitzer, love them. Gotta learn how to play them before I die.

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Describe the chemistry between you and your fans during a live performance.

We are in their faces from the first beat. We don’t leave them alone. So, they must participate and give us something back. It works, they don’t seem to mind.

 

Once that cycle of energy starts rolling, it doesn’t stop. It keeps going until the show is over. And they want more, and we want more. So, they come back to the next show. Repeat.

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Discuss your music career.

I have played in rock bands since age 12 or 13. But after moving to Bergen, the rock capital of Norway, things started to pick up some speed. I played in a few local bands before I joined Trucks in 2001, who had a couple of singles in international charts.

 

But we split up after just a couple of years and I was part of forming a metal band called Sahg, which has been going now for 15 years, released five albums and toured in Europe, Asia, and the States.

 

So, there have been many bands over the years. But when some of my earlier bandmates from different former bands asked me to join this badass rock ‘n’ roll band, I was more than ready.

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List your musical work.

Harder to Justify – single – 2020

 

Reproducing Man – single – 2020

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Share your memorable experiences with us.

When we were going to film the music video for our first single, Harder to Justify, we invited people to come and film the show with their mobile phones, and we were going to cut the video from the footage we got.

 

We had no idea if it was going to work at all, it was a total gamble. We could have ended up with nothing. The party took off and people started going crazy, doing all kinds of mad stuff. It was a great time, but we thought we would end up with nothing for the video.

 

But in the next few days, we started getting all these videos that the audience had filmed, with all kinds of crazy stuff from the party.

 

Most of it too crazy to ever end up in the video. So, what you see in it is just a little taste of all the mad stuff people had filmed. The video turned out great, and it was a great party too.

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State your artist’s name and elaborate on it.

The band name came around a while after we started the band.

 

We used to rehearse next door to a bar, so we took a lot of drinking breaks. That’s when we discussed what to name the band.

 

The more we drank; the worse name suggestions came up. One day Electric High came up, and we all knew right away that had to be the name of the band. It has a lot of kick-ass rock ‘n’ roll energy, and that’s what the band is all about.

 

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