Rule of Young - Gavel

Rule of Young – Gavel

 

ARTIST NAME: Rule of Young

 

SONG TITLE: Gavel

 

RELEASE DATE: 3/6/2020

 

GENRE: Pop

 

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A doctor and an accountant are not the typical players in today’s music landscape. But together, the pop duo is rewriting the rules and following only one, the Rule of Young.

 

What started out as a creative outlet soon evolved into a name and sound recognized on the Cleveland music scene.

 

Shortly after forming in April of 2018, Rule of Young recorded their first EP with multi-platinum producer and Emmy award winner, Jim Wirt.

 

Through their time with Jim, the band developed a unique sound using piano, guitar, drums, synth, and split female/male lead vocals.

 

They write dark melodies and encrypted lyrics, layering instruments over synthetic beats blending to create a memorable, pop-edge. Amidst the instrumentation and production is the most unique piece: their vocals.

 

The songs emphasize both of their individual voices, while simultaneously showcasing harmonies of undeniable chemistry and heart.

 

In January 2019, the band released their first single, “Surrender” and was greeted with rave reviews and thousands of streams within its first days of release.

 

Since the success of “Surrender”, Rule of Young has continued to record with Jim Wirt, and has also begun working with producer 1800-SOS. This four-person collaboration has resulted in an evolution of their sound that aspires to set their music apart.

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Discuss your composition and melody.

The song was composed on piano for female lead vocals with male harmonies, with the intent to play with a full band.

 

The song was pieced together by writing lyrics after working through chord progressions, but only about 50-75% had been completed before beginning recording in the studio, where the final structure and production was added.

 

The melody came after working through several chord progressions with the verse piano line, in order to build to a powerful, but smooth chorus.  A focus of the song was created a fluid, smooth melody despite the distress the lyrics are meant to convey.

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State the name of your producer and elaborate on the song.

We are lucky to say that our producer is Jim Wirt. Jim has been in the music business for decades and has 17 platinum records under his belt. He’s known for working with artists such as Incubus, Hoobastank, Jack’s Mannequin, Fiona Apple, and Something Corporate. He has produced all our original songs.

 

Jim is a true fan of music and is always eager to create new sounds across all genres.

 

After our first two singles, he suggested that we bring in another producer and musician: 1800-SOS. As soon as we met him, we all clicked, and he injected an incredible new layer of sound into the production.

 

Watching 1800-SOS and Jim work together was an incredible experience and we created a brand-new batch of songs.

 

Our newest single, “Gavel”, was one of the products of this experience and we’re so excited to continue working with both.

 

They’re not just talented musicians and producers, but they are genuine people that we’ve formed great connections with.

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Discuss the lyrics of the song.

“Gavel” addresses failures of interpersonal connections relating to personal vendettas, judgment and emotional isolation, along with the desire to relieve those anxieties, fears, and toll it takes on someone.

 

 

It makes specific references to failed attempts to cope with the feelings of losing one’s identity while learning to find purpose and happiness in other venues by strengthening the foundations of oneself.

 

“Gavel” encrypts mental health in fluency, rather than the coarse emotions felt while writing it.

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Elaborate on your music career.

We met in April of 2018 and instantly connected over our shared love of music. We are not conventional musicians.

 

Nico is an MD who will be completing his residency this spring, and I (Catherine) am an accountant.

 

Nico has been a musician his entire life and was in a band in college.

 

I (Catherine) started playing piano when I was 6 and I have always loved to sing, but up until the early part of 2018, I never sang in front of anyone.

 

A few days after we met, I sent Nico a cover I had recorded on my phone of me singing and playing the piano.

 

He then sent me a melody he had written on the piano and asked me to write the lyrics.

 

A few days later, we sat down to put it all together. After a bit of coaxing, I started to sing aloud what I had written.

 

We wrote and recorded the entire song that night. From there, we continued to sit at the piano and write and sing most days of the week. We wrote “Surrender”, our first single, a couple of months later and began to pursue music more seriously.

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Brief us on how you are reaching fans with your music.

Prior to releasing our first single, “Surrender”, we did an enormous amount of research about how to promote our music.

 

We were placed on two of Spotify’s algorithmic playlists which boosted our streams and listeners even more.

 

We constantly read up on submission strategies and marketing tactics.

 

We work to increase our social media presence with new and fresh content.

 

We’ve even spent time researching the best months to release a new song.

 

Leading up to a release, we set aside many hours each day to email and message the list of blogs, playlists, and radio stations that we’ve put together for a chance to get our music heard.

 

We’re always editing and adding to this list and trying new strategies.

 

For example, we’re now focusing on YouTube and SoundCloud in addition to Spotify to get new ears.

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Discuss your motive behind making music.

Music is a vital part of each of our lives. It provides a creative outlet from our careers and is an emotional and spiritual release. But most simply, we love music.

 

We love to sing, play, and write. To watch an idea, go from a few words on a piece of paper, or from a wordless melody stuck in our heads into a perfected song is a fulfilling and exciting journey each time.

 

Getting to share it with others and the positive responses we receive is humbling and always special.

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Discuss your songwriting.

Ideas come from many different places for us. Sometimes we write songs together from the ground up, sometimes one of us writes a song individually and we record it together, and sometimes one of us has an idea or an unfinished song and we’ll finish it together.

 

We often speak from specific personal experiences or emotions, but we also derive inspiration and stories from others.

 

Sometimes someone will suggest that we write a song about an idea or experience they’ve had. Although we might not have experienced it ourselves, we most likely have felt the emotions that the situation sparked. It is this human connection that allows us to make the song our own but also make it relatable.

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Elaborate on your work and achievement so far in your music career.

In less than 2 years, we’ve released 5 singles, have played most of the stages in Cleveland, opened for a famous artist, gained over 125K streams on Spotify, and have received great press /feedback from blogs and playlists.

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Tell us your opinion on using rhymes dictionary or writing software to develop lyrics.

We’ve never used these types of mediums; we write from personal experiences. Sometimes it starts with a word or phrase and the melody follows, and sometimes the melody is first and we write the words as we build on the melody.

 

It feels more genuine to write this way since all our songs come from something personal.

 

People are very good at identifying inauthenticity and we believe that the songs feel more powerful and real to the listener if the lyrics are written organically.

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Discuss the music industry.

There has never been a more opportunistic time to be a musician.

 

When we were growing up, it was next to impossible to release music without a record deal. But through the internet, online streaming, and social media, anyone has the freedom to let their music be heard.

 

However, because of the accessibility, the number of up and coming artists all trying to accomplish the same goal is infinite. This can make it incredibly difficult to stand out and build a fanbase.

 

You must constantly be thinking of ways to attract followers and increase your listenership.

 

The amount of music released every day is so vast, that you’re easily forgotten if you don’t continuously work to make yourself seen and heard. Because of this, sometimes you end up spending most of your time working on social media instead of working on the actual music, which can be frustrating.

 

You must remind yourself of what the core goal is: to make music that you love and is authentic.

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Elaborate on how you prepare yourself for a recording session.

Nico uses GarageBand to put together a solid demo of how we want the song(s) to sound so that our producers are better able to hear what’s in our heads.

 

We send it to them ahead of time so they can familiarize themselves.

 

We have a limited amount of time in the studio and we love our time there more than anything.

 

Preparing organized demos provides us with a template so that we can maximize the amount of time we have to perfect our vocals, add additional beats, or adjust the arrangement.

 

If we can give our producers a foundation ahead of time, we’re able to have more time for collaboration which is the best part!

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Brief us on your preference in terms of tempo as in up-tempo, mid-tempo or slow tempo.

We don’t have a tempo preference as much as we try to match the tempo with the mood of the song.

 

However, we do experiment with the tempo of the song and not traditionally matching the meaning; sometimes a sad song can be more upbeat, and a happy song can be more of a ballad or downtempo.

 

We want to create a sound that is uniquely ours but also make sure that each song stands on its own and sounds different than the next.

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Discuss your shows or live performance.

We perform with a 5-piece band: drums, electric guitar, bass, keyboard, and vocals. Our band is made up of a great group of guys who are dedicated, focused, and so talented.

 

We’re all friends and our practices are full of energy and collaboration and this energy translates when it’s showtime.

 

When we’re on stage, we all give 100% in order to hit our marks and make the songs sound as great as possible.

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Share your press releases and reviews with us.

Sound Thread

 

Cleveland

 

FV Music Blog

 

Surviving the Golden Age

 

Screen Reels

 

Musiplug

 

“It can sometimes be hard to combine female and male vocals on a song, but Rule of Young seems to achieve an amazing mixture of both vocals.

 

Having a lead male and female vocalist really works for this group – this kind of chemistry in music rarely happens and is hard to find.

 

I must admit, I am a huge fan of the vocals in this song – as well as the piano, bass and other instruments that some people seem to forget in the background… But I certainly don’t ever forget.

 

I also think this song could be a huge success within nightclubs (with a bit of remix). I can imagine myself dancing to this, with a couple of drinks in me – not caring if people are watching. Rule of Young is certainly a group to look out for and I will be keeping an eye out. Such a talented group with a bright future ahead of them.”

  • Thomathy Entertainment

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Send a message across to your fans and supporters.

First: thank you! Any amount of support, regardless of how big or small is equally appreciative and meaningful to us. Thank you for championing us with each release and show.

 

We hope that our music touches you and makes you feel connected and understood, and we hope that we’re stuck in your head after the song ends!

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Discuss the storyline of the song.

The song starts with a plea, personal confusion and then smooths out into the chorus which is the foundation to recreate identity outside of isolation.

 

The lyrics were written with the ebbs and flows of personal emotions, and as a result, it then recedes back to confusion, fear and the road one must take – and not take, to find purpose again.

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Tell us what makes this song unique from others. 

The most special part of ‘Gavel’ is its harmonies and fluency of the piano blended with lyrics that represent the coarse emotions felt while writing it.

 

Utilizing the piano in pop/indie always feels unique and rewarding, as guitar and synth are usually most pronounced in these genres.

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Tell us the themes of most of your compositions.

Themes circle around social situations and coming of age in a continuously changing society, which encodes specific, personal emotions meant to apply to a broader spectrum of shared emotions that others in our generation can relate.

 

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